Joy Bennett has been a writer and lover of words since the second grade. It wasn’t until she discovered her university’s professional writing program that she realized she could make a living as a writer. Every industry needs strong communicators to help convey their messages. Joy spent her early career working in I.T. departments, writing and delivering training, designing user guides, and interpreting the highly technical jargon of the I.T. and manufacturing worlds into the everyday language of the end user. Her life’s motto is “Make it better” and this drives everything she does.
This ability to simplify the complex translated easily to healthcare when Joy found herself looking at her newborn in an intensive-care isolette. She and her husband Scott welcomed their first child, Elli, in February of 2000. Elli was born with complex congenital heart defects and suffered a brain injury during her first weeks of life. Despite the doctors’ worst fears, Elli survived those initial terrifying days, and Joy left her fulltime job to care for Elli’s needs.
Joy and her husband had three more children, 2 boys and a girl, and after a 4-year work hiatus, Joy took a part-time position at Cincinnati Children’s Hospital Medical Center. As the co-chair of the Family Advisory Council, she led the council comprised of hospital staff, providers, researchers, trustees, administrators, patients, and families. She planned and facilitated council meetings and guided teams as they collaborated to improve the hospital experience for families. She found herself translating again, helping healthcare professionals understand families and vice versa.
Being Elli’s mom and adding 3 more children to the family taught Joy so much about being present in the moment, celebrating the tiny victories, and holding fast to a healthy perspective on what’s worth fighting for.
Elli died in her sleep at the age of 8.5, and as the younger children grew, Joy realized she needed a much more flexible career. She had learned social media and blogging as it emerged, and she discovered that this experience plus with her background in communication were a potent combination in high demand.
In 2011, she launched a freelance writing business which quickly expanded to include social media management and marketing. She’s worked with international nonprofits including the American Diabetes Association, World Vision, and Feed the Children, tech companies like Teladoc Health and Health Care Logistics, and smaller companies including law firms, physician practices, microbreweries, realtors, and jewelers. In 2020, she rebranded and now leads Jumpstart Marketing, an agency serving small- to medium-sized organizations in Cincinnati and around the world.
Joy’s kids are now in their teens and teaching her new lessons about being present, celebrating small victories, and keeping things in perspective. Joy and her husband Scott have been married since 1998 and residents of Mason since 2000.
MADE Chamber and community involvement:
MADE for Creative Commerce, Chamber Cafe, circulated petitions for the referendum on 2021-92 (Keystone Lot property sale), led referendum on 2021-108 (sanctuary city for the unborn ordinance)
Why is being part of the Mason Deerfield Chamber important to you/your organization?
As a small business owner, membership in the chamber allows me to connect with other entrepreneurs, contribute to the community, and help others grow their businesses.
Fun facts about you/your business:
I've been in business for myself since 2011. I've worked with clients as far away as Kenya and Australia. If you shop at 5 Below right now, you'll see a logo we designed on a decal on their doors (Kids In Need Foundation, an org partnering with KINF to provide backpacks full of school supplies to children).
Like the emerald, businesses and organizations have many facets. Which facet is your strength and why?
Synthesizing, simplifying, and presenting your brand and/or message back to you.
If your company culture, or personal persona, had to be summed up in five words or less, reflective of a gemstone, what would they be?